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Optimize Your Go-To-Market Strategy with Our Free KPI Mini Audit
Identify Strengths, Pinpoint Weaknesses, and Unlock Growth Potential
Mini Audit
Mini Audit
By filling out the form on this page you will give us enough information to benchmark you against other software companies that "look like you". Of course its not the same as doing a paid for consultation but it will give you a feel for how you benchmark
1. Win Rates
Definition: The percentage of sales opportunities that result in a closed deal.
2. Deal Size
Definition: The average revenue generated per closed deal.
3. Sales Cycle Time
Definition: The average time it takes to close a deal from initial contact.
4. Net Revenue Retention (NRR)
Definition: The percentage of recurring revenue retained from existing customers over a specific period, including upsells and cross-sells.
5. Customer Acquisition Cost (CAC) / Customer Lifetime Value (CLTV)
Definition: CAC is the cost incurred to acquire a new customer. CLTV is the total revenue expected from a customer over their lifetime.
6. Revenue Production
Definition: Monthly Recurring Revenue (MRR) which gives a runrate of annual Annual Recurring Revenue (ARR)
7. Churn rate
Definition: The percentage of customers who discontinue the service over a given period.
8. Pipeline Coverage
Definition: The ratio of pipeline value to sales target to ensure sufficient opportunities are available to meet revenue goals.
These benchmarks provide a solid foundation for evaluating the performance of your company against industry standards.
Regularly tracking and analyzing these KPIs will help identify areas for improvement and guide strategic decisions to drive growth and efficiency.
For more detailed insights, you can explore a conversation with Mikael