Ship Every Launch.
On Time. On Message.
Product launches fail when Sales, Marketing, Product, and Customer Success are all working from different plans. Our Product Launch Hub puts every team on the same page — with automated task assignments, clear timelines, and real-time status tracking from kickoff to go-live.
Most Product Launches Are a Cross-Functional Car Crash
Engineering ships. Marketing isn't ready. Sales hasn't been trained. CS doesn't know what's changed. The launch happens — but nobody is coordinated, the moment is wasted, and the post-launch scramble costs more than the launch itself.
No Single Source of Truth
Product manages a Notion doc. Marketing has a campaign brief. Sales has a training deck. CS has nothing. Four teams, four plans, zero alignment.
Tasks Fall Through the Gaps
Without automated assignments and reminders, critical launch tasks — competitive battle cards, knowledge base articles, sales scripts — simply don't get done in time.
Status is Always a Meeting
The only way to know where each team stands is to schedule a status meeting. Which means another hour of everyone's time, every week, until launch day.
One Hub for Every Team. Every Task. Every Launch.
Designed to coordinate complex launches across Sales, Marketing, Product, and Customer Success — without the endless status meetings.
Launch Playbook Templates
Pre-built launch playbooks for different release types — major features, full releases, GTM pivots. Define the tasks once, deploy the template for every launch.
Automated Task Assignments
Every task is assigned to the right owner automatically when a launch is created. No manual handoffs, no ambiguity about who owns what.
Real-Time Readiness Dashboard
See the launch readiness score for every team at a glance. Know exactly which tasks are blocking go-live — before they become a crisis on launch day.
Deadline Alerts & Escalations
Automated reminders as tasks approach their due dates. Overdue tasks are escalated to team leads automatically — no manual chasing required.
Launch Calendar
A shared view of all upcoming launches, their timelines, and cross-dependencies. Avoid scheduling conflicts and plan sequencing with full visibility.
Post-Launch Tracking
Track adoption metrics, customer feedback, and sales impact in the weeks after launch. Close the loop between what was shipped and what actually landed.
A Structured Four-Phase Launch Process
Every launch in the hub follows the same proven sequence. Customisable for your release type — non-negotiable in its fundamentals.
Define & Align
- Launch brief created
- Audience & positioning defined
- Success metrics agreed
- Teams assigned to launch
Build & Create
- Marketing assets in production
- Sales training & battle cards
- CS knowledge base updated
- Product documentation complete
Review & Validate
- Go/no-go checklist completed
- All teams at readiness threshold
- Messaging aligned across teams
- Rollback plan confirmed
Ship & Measure
- Go-live executed on schedule
- Launch comms deployed
- Adoption metrics tracked
- Post-launch retro scheduled
Every Function Gets What They Need
Each team has a tailored view of the same launch — showing only the tasks and context that are relevant to them.
Ship With Confidence
- Track go-to-market readiness alongside technical completion
- Know when Sales and CS are trained and ready
- Confirm all launch dependencies before flipping the switch
- Post-launch adoption metrics linked back to the launch
Coordinate the Story
- Campaign brief and asset tracker in one place
- Automated reminders for content deadlines
- Coordinate across channels without a separate project tool
- Know exactly when Sales needs materials ready
Never Be Caught Off Guard
- Training materials available before launch day
- Competitive positioning and battle cards pre-loaded
- Clear launch date with no last-minute surprises
- Feedback channel to report early customer reactions
Protect the Customer Relationship
- Know what's changing before customers ask
- Knowledge base articles due dates tracked automatically
- Customer comms coordinated with Marketing
- Proactive outreach lists generated from the hub
Built by a CEO. Deployed in 5 Weeks.
The Product Launch Hub was built at Netive VMS after one too many launches where Sales wasn't trained, CS was surprised, and Marketing was scrambling. Built without a traditional development team using AI-enabled tools, it went from whiteboard to live deployment in five weeks. Zero missed launch milestones since. That's the methodology we now bring to every client engagement.
Ready to Ship Every Launch On Time?
Book a 30-minute demo with Mikael to see the Product Launch Hub in action and discuss how we can deploy it for your organisation.