
Founder and CEO
Mikael Lindmark
Mikael is an experienced Go-to-market (GTM) leader who has been an integral part of three GTM teams that have achieved Unicorn valuations. Over the years, Mikael has gained deep insights into deconstructing GTM strategies and identifying key factors that drive success. This expertise and passion for optimizing GTM motions led Mikael to start evolveGTM.
Our Services
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Service
Analyse
Our Analyse service is designed to thoroughly evaluate your current Go-to-market (GTM) strategy and its core components. We conduct an in-depth review to identify strengths and areas for improvement. Using our best practice model, we score your GTM based on the effectiveness of its key elements and the KPIs achieved over the last fiscal year. This comprehensive analysis provides actionable insights to refine your strategy and drive better results.

Service
Change
Our Change package builds on the insights gained from our Analyse package, implementing the recommended changes to optimize your GTM strategy. This includes the design and rollout of new components essential for driving the desired transformation. We work in close collaboration with your GTM team to ensure that these improvements are seamlessly integrated and aligned with your strategic goals. By focusing on actionable steps and fostering teamwork, we ensure the changes identified in the Analyse phase lead to impactful results.

Service
Improve
With our Improve offering, we remain embedded within your organization during a measurement period to ensure the successful implementation of changes recommended in our Analyse service and programs defined and rolled out in our Change package. This allows us to monitor progress, address any challenges, and ensure the improvements are fully realized and aligned with your strategic objectives.

Service
1-2-3
By purchasing all three of our offerings together, you can reduce costs while committing to a comprehensive, integrated approach. We will follow the same methodology as with the individual services, but this commitment ensures a cohesive and streamlined process from start to finish, maximizing the impact on your GTM strategy.
Our Experience
Where we made an impact

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Why not
Choose the Best
Try our proven approach. Schedule a call with Mikael - no obligations.
Schedule a call with Mikael
It will give you an idea of where you are at and where there is room for improvement